Develop expertise in corporate communication and brand-building strategies. Learn to craft internal and external messaging, manage brand identity, and enhance organizational reputation. Explore digital media's role in branding while applying culturally relevant communication techniques suited to Saudi Arabian businesses. Gain hands-on experience through case studies and real-world applications.

Gain foundational knowledge and practical skills in Occupational Safety and Health Management Systems (OSHMS). Explore workplace hazards, risk control measures, and compliance strategies to enhance safety and efficiency. This program equips professionals with essential tools to create safer work environments and align with industry regulations.

This program provides foundational knowledge of energy efficiency concepts with a focus on practical applications in buildings, industrial processes, and transportation. Explore techniques and technologies that optimize energy consumption while reducing environmental impact, aligning with Saudi Arabia’s Vision 2030 goals for sustainable energy use.

Gain a solid foundation in financial risk management by exploring the core principles, types of risks, and their impact on businesses. Learn to identify, assess, and mitigate financial risks using industry-standard tools and techniques. This program blends theory with practical applications, preparing you for roles in finance, banking, insurance, and corporate risk management.

This program equips participants with the skills and knowledge needed to contribute to Saudi Arabia’s sustainable tourism development. It focuses on tourism planning, environmental preservation, and cultural heritage management, ensuring economic benefits for local communities while minimizing environmental impact. The program aligns with Vision 2030’s goals to position Saudi Arabia as a world-class tourism destination.

This program equips participants with the skills and knowledge needed to preserve, promote, and manage cultural heritage within the sustainable tourism sector. Combining theoretical learning with practical applications, it prepares graduates to contribute to the development of cultural tourism in Jeddah. Aligned with Saudi Arabia’s Vision 2030, the program fosters responsible tourism practices, enhances Jeddah’s appeal as a global cultural destination, and supports the conservation of its historical and cultural assets.

This program explores the impact of physical activity on public health and its role in preventing and managing chronic diseases. It provides an in-depth understanding of how exercise benefits various body systems, including cardiovascular, respiratory, and musculoskeletal functions. The curriculum emphasizes scientific recommendations for enhancing well-being, using physical activity as an effective tool to prevent and manage conditions such as heart disease, diabetes, and obesity. Participants will gain practical skills in assessing fitness levels, designing exercise programs, and integrating physical activity into daily life for long-term health benefits.

This beginner-level program provides essential knowledge and practical skills in exhibition and conference management. Participants will explore event planning, logistics, marketing strategies, and post-event evaluation, focusing on business events such as trade shows, conferences, and exhibitions. The program is aligned with Saudi Arabia’s Vision 2030 to develop the events and entertainment industry, preparing individuals to contribute effectively to the growing business events sector.

This program explores the intersection of sports, culture, and entertainment within the field of sports marketing, with a focus on Saudi Arabia’s growing market. It covers consumer behavior, event marketing, sponsorship strategies, fan engagement, and the role of culture in shaping successful sports marketing campaigns. Through a combination of strategic thinking and hands-on projects, participants will develop skills in campaign design and management, audience analysis, brand partnerships, and digital marketing tools to thrive in the sports and entertainment sectors.

This program explores the critical role of psychological and mental factors in sports performance. It provides foundational knowledge in sports psychology, focusing on how mental preparation, motivation, and emotional regulation impact athletic achievement. Designed for athletes, coaches, and professionals in sports-related fields, the program equips participants with practical strategies to enhance performance, manage stress, and foster resilience in competitive environments.